SEO Software: Pros and Cons
SEO Software: Pros and Cons
One of the popular trends in a nowadays SEO is a tendency to abandon utilizing automatic SEO solutions. It is even said that using automated tools can harm your SEO stats. On the other hand, search engine optimization is one of those undustries where the amount of tedious routine tasks is huge. Doing all of it by hand is much more complex and is a real waste of time. So in this article we will split different SEO software into groups basing on its purpose and will try to find which actions can be performed manually indeed, and which ones are better to do automatically.
1) Writing content. There are a lot of products that offer automatic synonymizing of any given content. There are ones that even claim to create human-readable site content created fully automatically. Nevertheless, until machines will learn to comprehend the sense of a text, they won’t be able to provide a more or less natural looking automated content. So this action should be performed 99% manually for now. Hire a good copywriter and create a quality content for your website, rather than putting those money into some “advanced” utility that does this automatically.
2) Building backlinks. This is the second important SEO task, though someone could name it the first. A quality link building requires you to look over a bunch of potential link partners and filtering only those sites that are closely related to your one, with a quality text and a trust rank at the same time. Such operation can be automated for a small percent, because you don’t have to discover appropriate linking websites manually. Though, the final decision still is up to you. It is you who should investigate the quality of websites and measure their relevance to your niche. Locating link partners is as low as 10% of a job. The rest is performed manually.
3) Monitoring search engine rank. In short, you want this to track your efforts – whether you’re doing ok, or your activity doesn’t hit the target. One of the biggest mistakes with this task is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. Generally, you don’t need that amount. If your site isn’t found within the first 20-30 positions – nobody sees it anyway. So in a SEO sphere it is better to limit web ranking checks with first 4-5 pages. However, if there is a significant amount of keywords to check, the process may still require a large amount of time. And here is where an automatic tool is really irreplacible! With an automated position checker you can save a lot of of hours comparing to what you would spend if did that yourself. However, you should only use search engine friendly software, to prevent potential worries with your IP being banned by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite easily. However, true gems in that field are still achieved through a manual job.
5) Discovering keywords related to your sphere is another job that is automated easily. And you are really cheating yourself if you think that you don’t need any of the automated tools over there. You can save a lot of time and lose virtually nothing. There are different methods of finding quality keywords and many of them can be dug through automatically.
In conclusion, every SEO work needs its own approach on SEO software. Some tasks are automated easily as shown above, while others still require you to work with your hands and your brain.
Tags: check search rankings, search engine position, seo software, web ranking